Packaging Design - Color Matching

First, the red color is warm, the character is strong and outgoing, and it is a kind of color that is very irritating to people. Red is easy to attract people's attention, but also easy to make people excited, excited, nervous, impulsive, or a kind of color that can easily cause people's visual fatigue.

1. Adding a small amount of yellow in red will make it hot and strong, tending to be restless and restless.

2. Adding a small amount of blue in red will make it less hot and tend to be elegant and soft.

3. Adding a small amount of black in red will make its personality become calmer and tend to be thick and simple.

4, adding a small amount of white in the red, will make its personality become gentle, tend to be implicit, shy, delicate.


Second, the yellow character is indifferent, arrogant, sensitive, and has a visual impression of expansion and restlessness. Yellow is the most delicate color in all colors. As long as mixed with a small amount of other colors in pure yellow, the hue and color personality will have a greater degree of change.

1. Adding a small amount of blue to yellow will turn it into a fresh green color. Its arrogant character also disappeared, tending to a peaceful and moist feeling.

2, adding a small amount of red in the yellow, there is a clear orange feeling, its character will also be transformed from apathy, arrogance into a sense of enthusiasm, warmth.

3. A small amount of black is added to the yellow color, and the color and color changes most greatly, becoming a kind of complex color impression with a distinct olive green. Its color has also become mature and easy-going.

4, adding a small amount of white in yellow, its color becomes soft, its character's indifference, arrogance is diluted, tends to be implicit, easy to access.


Third, the blue color of cynicism, simple and introverted personality, is a kind of color that helps people's mind cynical. The simple, blue, introverted character often provides a profound, broad, calm space for those who are active in character and have a strong expansionary power. It is a friendly and humble friend that sets off an active color. Blue is still a kind of color that still seems to retain a strong personality after it fades. If you add a small amount of red, yellow, black, orange, and white colors to blue, you will not have a clear influence on the blue character.

1. If there is more yellow in orange, its character tends to be sweet, bright and aromatic.

2. Mixing a small amount of white in the orange can make the orange's perception agitated and weak.


Fourth, green is a color with two components of yellow and blue. In the green, the yellow sense of expansion and the sense of blue contraction are intermediate, and the yellow warm feeling is offset by the blue cold feeling. This makes the green character the most peaceful and stable. It is a kind of supple, quiet, graceful, beautiful color.

1. When there is a large amount of yellow in the green, its personality tends to be lively, friendly, and naive.

2. Adding a small amount of black in the green will tend to be dignified, sophisticated, and mature.

3. Adding a small amount of white in the green tends to be clean, fresh, and tender.


V. The brightness of purple is the lowest among colored pigments. The purple lowness gives people a dull and mysterious feeling.

1. When there are many components of purple medium red, its perception has a sense of depression and threat.

2, adding a small amount of black in purple, the feeling tends to be boring, sad, horror.

3. Adding white to the purple can make the purple dull character disappear, become elegant, delicate, and full of feminine charm.


Six, white color sensitive, simple, pure and happy character. White has a holy inviolability. If you add any other color to white, it will affect its purity and make its personality subtle.

1. Mixing a small amount of red in white is light pink, fresh and full of temptation.

2. Mixing a small amount of yellow in white is a kind of milky yellow, giving a savory impression.

3, mixed with a small amount of blue in white, gives a feeling of cold and clean.

4, mixed with a small amount of orange in white, there is a dry atmosphere.

5, mixed with a small amount of green in white, giving a tender, soft feeling.

6, mixed with a small amount of purple in white, can induce people to think of a faint aroma.

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