In the vast domestic rural market, due to the vast territory. All kinds of situations are complicated, which brings great difficulty to supervision. In rural areas where supervision is weak, many cottage foods replace branded foods in the market. This is mainly because Shanzhai food has a lower price and it has a very strong consumer base in the more sensitive rural markets. Such as Wang Zi food bottle became a prince, nutrition fast food beverage bottle became a nutrition line. It is difficult to find authenticity without careful identification.
For Shanzhai food, in fact, these businesses are basically started from the food bottle, almost exactly the same food bottle shape, only change some of the name on the label outside the food bottle, confusing vision. For such a situation, on the one hand, our businesses must strengthen the patent protection of food bottle packaging, eliminate the plagiarism of other manufacturers' food bottle design bottle shapes, and apply for patent-related protection for their own food bottle and bottle shape. Infringement can protect itself in time. On the other hand, our food bottle manufacturers must also tighten their restrictions. After all, although these cottage manufacturers can bring orders in the short term, they have undermined the market order. Ultimately, once consumers increase their awareness of protection, they will really damage the interests of food bottle manufacturers.
In short, the appearance of Shanzhai food should be strengthened on the one hand, and on the other hand it should be strengthened.
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